OUR UNIQUE ADVANTAGE
Trusted U.S. Expertise Bridging Continents and Empowering Communities
At PathWise Analytics, our unique position as a U.S.-owned and operated company with a strong local presence in The Gambia and West Africa allows us to combine the best of both worlds. We bring the reliability, professionalism, and compliance standards of American business practices, ensuring trust and accountability for our clients and partners. Being U.S.-owned also provides us with access to advanced technology, a robust financial infrastructure, and a global network that drives innovation and operational excellence. Meanwhile, our deep roots in West Africa offer invaluable regional insights, cultural understanding, and direct access to local markets. This dual advantage empowers us to deliver tailored solutions that meet international quality standards while promoting sustainable growth and positive impact within the communities we serve.
OUR MISSION
At PathWise Analytics, our mission is to empower organizations in The Gambia and across West Africa to make data-informed decisions that drive measurable, lasting impact. We are committed to delivering high-quality, culturally grounded Monitoring & Evaluation (M&E) and data services that help NGOs, development partners, and community-based organizations understand what works, why it works, and how to scale solutions effectively.
As a U.S.-led, locally embedded team, we bridge international standards with local realities—offering lean, ethical, and responsive solutions that prioritize community voices, transparency, and actionable insights. Our work supports evidence-based programming, smarter investments, and greater accountability in sectors including health, education, youth development, livelihoods, and gender equity.
We believe that better data leads to better outcomes—and we exist to make those outcomes visible, achievable, and sustainable.
OUR VISION
We envision a development landscape in West Africa where decisions are guided by inclusive, high-quality data—and where every program, policy, and investment is grounded in measurable impact, community insight, and long-term sustainability.
PathWise Analytics seeks to become a regional leader in ethical, accessible, and culturally relevant M&E and data services—shaping a future where local voices drive global development outcomes.
Core Values:
Integrity
We are committed to transparency, ethical data practices, and accountability in every engagement. We uphold the highest standards in protecting respondent privacy and ensuring data quality.
Inclusivity
We prioritize the inclusion of marginalized voices—especially women, youth, and rural populations—through equitable hiring, participatory methods, and community-centered data collection.
Partnership
We believe impact is best achieved through collaboration. We work hand-in-hand with NGOs, CSOs, donors, and communities to design solutions that reflect shared goals and mutual respect.
Excellence
Our team is driven by a commitment to high-quality work, continuous learning, and global best practices in M&E, analysis, and reporting.
Agility
We operate with flexibility and responsiveness, adapting quickly to client needs, field realities, and changing project demands—without compromising standards.
Local Empowerment
We build and rely on local talent to deliver services, strengthen national capacity, and ensure that impact measurement is rooted in context—not just compliance.
WHAT WE OFFER
PathWise Analytics offers:
- Monitoring & Evaluation (M&E) Support
- KoboToolbox Survey Setup & Field Deployment
- Enumerator Training & Supervision
- Data Cleaning, Visualization, and Real-time Dashboards
- Donor Reporting & Proposal M&E Sections
- Professional Grade Visuals
- Market Research & Customer Feedback Studies
- GPS-Tagged Data & GIS Mapping
- Impact Storytelling and Media Services
- Project Management
- Cloud-Based Monitoring Systems
- Advanced Survey Design and Evaluation Consulting
- Training and Capacity Building
- Remote Data QA & Analytics Review
Serving:
- NGOs
- Government Projects
- Private Businesses
- Health & Education Institutions
- Research Partners